Expand Your Reach Beyond Google with Bing Places
When it comes to online visibility, many law firms focus exclusively on Google. However, Bing—the second-largest search engine—should not be overlooked. Bing Places for Business offers law firms a valuable opportunity to connect with potential clients who use Bing to search for legal services. By optimizing your Bing Places profile, your firm can enhance its online presence, attract local clients, and gain a competitive edge.
Why Bing Matters for Your Law Firm
Reach a Broader Audience
While Google dominates the search market, Bing accounts for over 8% of global searches, including users of Microsoft products like Edge and Windows. By setting up a Bing Places profile, you tap into this significant audience.
Did you know? Bing is the default search engine for many devices and platforms, including desktop PCs and voice assistants like Microsoft’s Cortana.
Attract High-Intent Clients
Many Bing users are professionals or individuals with disposable income, making it a prime platform for connecting with potential clients who need legal services.
Example: Local clients searching for “divorce attorney near me” or “estate planning lawyer in [city]” are more likely to find you with an optimized Bing Places listing.
Complement Your Google Strategy
Diversifying your online presence ensures you’re not solely reliant on one search engine. A strong profile on Bing Places works in tandem with Google to maximize your visibility.
What Is Bing Places for Business?
Bing Places for Business is a free tool that allows law firms to create and manage a business profile that appears in Bing’s search results and maps. Your profile includes important information about your firm, such as:
- Business Name and Address
- Contact Information
- Practice Areas
- Hours of Operation
- Photos and Client Reviews
When potential clients search for legal services, an optimized Bing Places profile ensures your firm appears prominently in the results, providing them with easy access to your information.
Benefits of Bing Places for Law Firms
1. Boost Local SEO
- Bing Places helps your law firm appear in local searches, increasing your chances of being discovered by clients in your area.
- Example: Someone searching for “personal injury lawyer near me” on Bing will see your firm in the local map pack if your profile is optimized.
2. Drive Website Traffic
- An optimized Bing Places profile links directly to your website, driving more traffic and increasing the likelihood of client inquiries.
3. Showcase Your Expertise
- Highlight your firm’s practice areas, achievements, and client testimonials to build trust with potential clients.
- Example: Upload photos of your office or team to give clients a sense of your professionalism and approachability.
4. Gain a Competitive Advantage
- Many law firms neglect Bing, which means less competition on this platform. By optimizing your profile, you can stand out and attract clients who might not find you elsewhere.
5. Integrate with Voice Search
- Bing powers voice search for devices like Microsoft’s Cortana and Alexa. With voice search usage on the rise, optimizing your Bing Places profile ensures your firm is easily found by users asking for legal services via smart devices.